Why Freshness Is Everything: The Mamuli Roasting Promise
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One of the most overlooked aspects of a great cup of coffee is freshness. Many people have never tasted truly fresh coffee—because most beans on the shelf were roasted weeks, sometimes months ago.
Roasted to Order
At Mamuli Roasters, we roast only after you place your order. That means your coffee is:
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Roasted in small batches
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Sealed and shipped within 24 hours
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Delivered at peak flavor
Why It Matters
Freshly roasted beans contain volatile compounds that give coffee its aroma and complexity. Over time, those compounds degrade.
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Days 1–3: Degassing phase (CO₂ escapes)
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Days 4–14: Peak flavor window
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After Day 21: Noticeable loss in complexity and aroma
Most store-bought beans are already past their prime when you buy them.
Storage Tips
To keep your Mamuli beans fresh:
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Store in a cool, dry place
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Keep them in their resealable bag or an airtight container
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Don’t freeze or refrigerate—temperature changes cause condensation
Better Coffee Starts with Better Timing
With Mamuli, you’ll always brew within that perfect flavor window. Because the best coffee is fresh coffee—and you deserve nothing less.